Managed campaigns, custom terms.
Buying for clients, or spending more than a few thousand a month? Launch partners get the team’s full attention: a plan from a brief, approval of every creative, weekly reports in plain language — and terms to match. Here is what you get, what you keep, and how we start.
Agencies and larger advertisers
What you get, and what you keep.
What we buy
- Formats
- Display and native first; video next.
- Inventory
- Mobile apps and websites when campaigns open; AI agents and TVs planned.
- Markets
- The United States first. No bidding in the EEA, the UK or Switzerland until we are registered there.
- How
- Through ad exchanges, over OpenRTB 2.6. Exchanges are named here as each integration goes live.
What you keep
- Budget and pacing
- You set the budget and the flight; the model spends to the plan, not the morning.
- Frequency and brand safety
- Frequency caps and brand-safety exclusions are applied in the request path, before a bid.
- Creative
- Nothing serves until a person on your side approves it, including anything AI drafted.
- Reports
- Spend, impressions, clicks and conversions per campaign, creative and supply source, reconciled with the exchanges’ own figures; the conversion report downloads directly, one row per conversion event, without a third-party MMP. No device identifier, name or email address is in the report.
How a launch partnership works
From a paragraph to a running campaign.
- 01
Brief
Write the goal the way you would say it: what you sell, whom to reach, what you spend, what counts as success. A person reads it, and we aim to reply within one business day.
- 02
Plan
We draft the plan — inventory, bid strategy, pacing — and creative variants to test. You set the test budget and approve what runs.
- 03
Run and learn
The campaign runs; the model learns from its outcomes as they arrive. Every week you get a report in plain language: what changed, why, and what to try next.
- 04
Decide
Continue, change the goal, or stop. You keep every control throughout — budget, pacing, frequency, exclusions, creative approval.
What we ask of a launch partner
- your company and what you advertise;
- the markets and channels you buy (web, in-app);
- roughly what you spend each month, and on what goal.
Launch partners shape the product with us and get the team’s full attention.